Who’s Who: Dave Hanfland
Meet Dave Hanfland MBA, PMP, Senior Manager of Construction Project Delivery at University of Utah Health.
Insider Profile: Nicole Stephens
Meet MARKETLINK's Nicole Stephens, providing expertise in everything from AI workflow integration to branding and proposal development.
Expert Voices: AEC Marketing Organization with AI
Rachelle Ray with OpenAsset discusses how the right approach to AI makes all the difference. Learn how marketing organization brings AEC success.
Who’s Who: Jessica Clark
Jessica Clark, Business Development Lead at Arch Nexus, enjoys how marketing is like spywork, gathering information and bringing it back for her team.
Fractional Marketing: Rethinking Website Design and Development for AEC Firms
A firm's website works as an important digital portfolio, communicating brand, credibility, experience, and thought leadership all in one.
Visual Storytelling Is More Than Aesthetic
A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate.
Fractional Marketing: Rethinking AEC Branding
Branding is an operational tool for AEC firms big and small, providing guidance and consistency both externally and internally.
Coordinator Keystones: Style Guides for AEC Branding
Branding guidelines cover one end of an AEC firm's presentation; style guides cover the rest. Learn what style guides are and why you need them.
Who’s Who: Justin Lundberg, PLS
Meet Justin Lundberg, Professional Land Surveyor and Survey Department Manager at FOCUS Consulting. Justin's work as surveyor creates the foundation all AEC projects are built on, ensuring precision, accuracy, and stability.
Leadership Principles: AEC Brand Guidelines
Brand guidelines ensure a firm's visual identity presents as a unified, cohesive image. Though they assist with visual integrity, they also have their limits, and it is important to know why.
Who’s Who: Katie McGregor
Meet Katie McGregor, Project Manager at Okland Construction! She provides industry insights into the management processes of construction—and the flexibility, initiative, and passion that makes the work rewarding.
Fractional Marketing: Rethinking AEC Public Relations
At its best, PR reinforces expertise, supports reputation, and maintains consistency—and needs coordination and planning to do so.
Leadership Principles: Reframing PR in the AEC Industry
With proper leadership, management, and intentions, public relations efforts create long-lasting influence and growth.