Visual Storytelling Is More Than Aesthetic
A business's digital presence will be defined by its visual storytelling, helping it remain memorable, consistent, and legitimate.
Fractional Marketing: Rethinking AEC Branding
Branding is an operational tool for AEC firms big and small, providing guidance and consistency both externally and internally.
Coordinator Keystones: Style Guides for AEC Branding
Branding guidelines cover one end of an AEC firm's presentation; style guides cover the rest. Learn what style guides are and why you need them.
Who’s Who: Justin Lundberg, PLS
Meet Justin Lundberg, Professional Land Surveyor and Survey Department Manager at FOCUS Consulting. Justin's work as surveyor creates the foundation all AEC projects are built on,
Leadership Principles: AEC Brand Guidelines
Brand guidelines ensure a firm's visual identity presents as a unified, cohesive image. Though they assist with visual integrity, they also have their limits, and it is important t