Challenge
A West Coast design-build contractor frequently made the shortlist in competitive bids but struggled to secure contracts. MARKETLINK stepped in to transform their strategic approach and presentation effectiveness.
Solution
MARKETLINK implemented a targeted strategy to enhance the contractor’s bid success rate through three key phases:
1. Proactive Business Development: We initiated business development efforts before RFP releases, laying a solid groundwork for upcoming bids.
2. Strategic Proposal Planning: We refined the proposal focus to align project strategies with client expectations more effectively.
3. Presentation Coaching: We developed a custom presentation template and provided virtual coaching to improve public speaking and presentation content. Individual team members received role-specific guidance.
LINK TO SUCCESS
MARKETLINK’s intervention led to a 100% success rate in converting shortlisted opportunities into wins within 12 months, up from 33%. This boosted the contractor’s market position and financial performance, leaving them well-equipped for future bids.
August 21, 2026