Give Clients a Reason to
Remember You
A client who hired you two projects ago isn't thinking about your firm again until something reminds them you're still there. MARKETLINK writes and manages the newsletters, blog content, and email campaigns that keep your name in front of clients, prospects, and referral sources long after a project wraps.
Content That Keeps Going Out
on Schedule
Newsletter & Email Design
A newsletter that looks like plain text buried in an inbox gets skipped before anyone reads it. We design a template that carries your brand consistently and holds up as something worth opening again next month.
Blog Content Management
A blog that hasn't been updated in six months tells visitors more than an empty page would. We write and publish the ongoing content that keeps your site's Insights section current.
Audience Segmentation & List Management
A subcontractor and a prospective client don't need the same email. We divide your list into groups so each one gets content that's actually relevant to them.
Email Marketing Management
We manage the full sending cycle, content, formatting, and deployment, so your newsletter goes out on a reliable schedule instead of whenever there's time to get to it.
Event Invitations
Save-the-dates, RSVP emails, and event announcements need to move as reliably as anything else tied to a deadline. We design and send the email invitations for your firm's events, from a project ribbon-cutting to an industry mixer, so they perform as well as everything else you send.
Newsletter & Email Analytics
Open rates and click-throughs tell you whether a newsletter is actually working, not just going out. We track that performance and report on it regularly, so decisions about content and cadence are based on what your audience responds to.
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Why MARKETLINK?
The newsletters that stop delivering value are rarely stopped on purpose. They slip when the person writing them gets pulled onto a project deadline for the third month running. We build newsletter production into your marketing calendar and keep it on schedule regardless of what's happening on your project teams, so your firm stays visible even during your busiest stretches.
Ready to stay in front of clients and prospects between projects?
Why MARKETLINK?
Materials drift when different people touch them over time: a technical staff member's slide deck, a vendor's old logo file, each reasonable on its own. We design every piece to your brand guidelines, and to the format rules this industry runs on, award submittal specs, licensure stamp placement, so what goes out stays both consistent and correct.